#MONEY MOODS MOVIE#

Sadness triggers an implicit goal to change your circumstances - it's out with the old, in with the new. You see reduction of both buying and selling. And that corresponds in our study to a lower buying price as well. Another thing that happens when you're disgusted is that you want to avoid taking anything in. What we think is happening there is that you want to get rid of things when you're disgusted. 'What disgust does is reduce both selling and buying prices relative to neutral emotions. Lerner notes the relationship between sadness, disgust, and consumer behavior:

#MONEY MOODS MOVIE#

The second group watched a disgusting scene from the movie Trainspotting and then wrote about how they might feel in a similar situation.

One group watched a sad scene from the movie The Champ and then wrote about how they might feel if they were in a similar situation. Your money moods 'When the going gets tough, the tough go shopping.' Forgettable bumper-sticker wisdom that presents a larger question: How do our moods influence our buying decisions? It's a question that we put to Jennifer Lerner, an assistant professor of social and decision sciences and co-author of the study Heart Strings and Purse Strings: Carry-over effects of emotions on economic transactions.

Still feeling some holiday cheer, or has all that giving and receiving produced one big holiday hangover? It's time to turn to two financial philosophers for some timeless advice on money and moods. The gifts and gift cards have been opened, and the bills will soon come due. Only three days left in this season's Foolanthropy campaign! Visit to learn about five reader-nominated charities and make a donation.

Money moods